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How to Brand a Next-Generation Product
When Apple launched its latest iPad, experts and nonexperts alike expected it to be dubbed “iPad 3,” a natural follow-on to the second-generation iPad 2. Instead, the company called the new iPad just...
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Why isn’t a product line catching on?
The Paradox Of Expanded Choices: What Too Much Of A Good Thing Means For Consumers Americans spend more time shopping than the members of any other society. Americans go to shopping centers about once...
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Food packaging takes over the role of quality control
When it comes to packaged fish or meat, it is nearly impossible to distinguish between fresh goods and their inedible counterparts. Researchers have now developed a sensor film that can be integrated...
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Why is a product line not catching on?
The Paradox Of Expanded Choices: What Too Much Of A Good Thing Means For Consumers BY BARRY SCHWARTZ Why isn’t a product line catching on? Your company may be offering too much !An excerpt from The...
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